Move over, Duke-North Carolina. No. 2 Tennessee at No. 1 Memphis on Saturday set a record as ESPN’s most-viewed men’s college basketball game.
It averaged 3.6 million households and 5.3 million viewers, ESPN announced Tuesday.
Saturday’s game – won 66-62 by Tennessee – eclipsed North Carolina at Duke from March 4, 2006, which reached 3.1 million households on ESPN. (When ESPN-2’s “Above the Rim” coverage of that same game is added, North Carolina at Duke averaged 3.8 million households).
The 3.8 rating for Tennessee at Memphis was the highest for an ESPN men’s college basketball game since Dec. 22, 1998, when Kentucky vs. Duke in the Jimmy V Classic averaged a 3.9.
The high rating is good news for college basketball in general. In a hypercompetitive TV market saturated with sports coverage, ESPN’s men’s games have posted 11 percent increases in households and ratings over last season through the same point. Even though they relinquished their most-viewed status, Duke and North Carolina benefit along with others in the sport when interest increases. – Ken Tysiac
Tuesday, February 26, 2008
Tennessee vs. Memphis set ESPN record
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2 comments:
Big deal!! Carolina versus Duke is still the best rivary in college basketball and maybe all sports. Your constant hyping of Tennessee is getting ridiculous. The overated Vols lost after only 24 hours at # 1. Carolina would destroy them because they have no inside game and are undisciplined. Tysiac with your bias against Carolina you should move to another state or learn college basketball history.
ESPN is a channel watched by millions of people worldwide, however in this case, which is between two cities, I think Tennessee should have a mainstream audience that because Memphis is a bigger city with too much population.
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